Privacy Policy
How we protect and use your information
Last updated: January 2025
At Fresh Basket, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, and safeguard your data when you use our platform.
Information We Collect
We collect information necessary to provide you with our fresh product delivery service:
Account Information
- Name, email address, and phone number
- Username and encrypted password
- Language preference (English or Spanish)
Order & Delivery Information
- Delivery addresses with detailed location information
- Order history, product preferences, and shopping cart data
- Delivery instructions and special requests
Payment Information
- Bank transaction IDs (provided by you for payment verification)
- Transaction records and order payment status
How We Use Your Information
- Processing and fulfilling your orders
- Communicating order updates, delivery status, and important account information
- Improving our products, services, and customer experience
- Providing customer support and resolving issues
- Complying with legal obligations and preventing fraud
Legal Basis for Processing (GDPR Compliance)
- Contract Performance: Processing your data is necessary to fulfill our service agreement with you (order processing and delivery)
- Consent: You have explicitly agreed to us processing certain information (e.g., providing transaction ID for verification)
- Legitimate Interests: We process data to improve our services, prevent fraud, and ensure platform security
Data Sharing
We do NOT sell your personal information. We only share data in these limited circumstances:
- Service Providers: Delivery partners and payment verification services (only the minimum information necessary)
- Legal Requirements: When required by law, court order, or to protect our legal rights
- Business Transfers: In the event of a merger, acquisition, or sale (you will be notified in advance)
We do not use third-party analytics, tracking, or advertising services.
Your Privacy Rights
- Right to Access: Request a copy of all personal data we hold about you
- Right to Rectification: Correct any inaccurate or incomplete information in your account
- Right to Erasure: Request deletion of your account and personal data (subject to legal retention requirements)
- Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Object to certain types of data processing (e.g., marketing communications)
Data Security
We implement industry-standard security measures to protect your information:
- Password encryption using bcrypt (12 rounds) for secure storage
- Secure HTTPS connections for all data transmission
- Regular security audits and vulnerability assessments
- Limited employee access to personal data on a need-to-know basis
Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
- Active account data: Retained until you delete your account
- Order history: Retained for 5 years for legal and tax compliance
- Payment records: Retained for 7 years as required by Mexican law
Cookies & Tracking
We use minimal cookies to ensure the platform functions properly. For more details, please review our Cookie Policy.
Contact Us About Privacy
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: admin@freshbasket.com.mx
Phone: +52 33 3015 2963
Mailing Address: Privacy Team, Fresh Basket, Mexico City, Mexico